This week I was interviewed for an article about sales for Smart Company Magazine called: How to be a great seller - even if you're not in sales.  The articles covered some great points to really help you if your uncomfortable with the sales process and I wanted to share it with you. 

There is one key aspects that was missing from my comments, although it has been picked up in the other comments, which is great as it is a key part of a softer sales close.  This is around making sure you understand what your potential client is looking for, what specifically are their challenges/problems.  When you first meet with a new potential client, spend the first part of the meeting, asking open-ended questions, finding out about them, so that you can really understand their issue.  Once you've a clear understanding, then speak about your services and the value you can add to their business with your products or services.

Are you comfortable 'selling'?  What are some strategies you use that allows who you are to come through in the sales process?  Please share your comments. Tweet