It’s called a “blog”.  And I don’t know about you, (full disclosure coming up) - but it’s something that I’ve resisted doing in a commitment way for quite some time. But not any more, it’s time to dip my toes in, and see exactly what consistent blogging will mean for my business.  Why don’t you join me? 

Anyone who has been writing or reading blogs for a while, will tell you that one of the keys points to remember is that your blogs need to add value to the reader.  How can you do this?

Firstly, be clear on the reason for your blog.  Are you blogging to build your credibility, to increase traffic to your site, to build a community, or to make more sales?

To allow this to happen, you want to make sure your blog is niched in your area of expertise or experience.   By niching your blog, you begin to develop a loyal readership base, because they know that when they visit your site, they will receive the relevant information they need.  Your community begins to grow, and this greater interaction will occur by the use of feedback and comments between your readers and yourself. 

Ask yourself: “What is my niche?” “What are the topics that I have experience or expertise in?”

Building a successful blog doesn’t happen overnight, so you will want to make sure that as the author, you have enough content within you on your area of interest.  If you feel you may not, then begin to think about other sources you can use to glean content and inspiration from. 

Your content will be central to your blog's success; readers are looking for great, relevant content when scanning blogs.  But trying to pinpoint what is great content can be difficult, because this will vary from reader to reader, and it will depend on their needs at that specific time.  It’s similar to a film review – what you think is a great movie, may not be the same case for the person sitting beside you.  The beauty with this, is that it really does give you permission to start blogging, rather than holding back waiting for that perfect content to be written.

Why not begin today?  Once you are clear on the topic you want to write about, know who your readers are, and have time to commit, there really is nothing to stop you from entering the world of the blogosphere!  In fact, I will see you there. Let’s do it together, what do you think?

(Just in case you were wondering: Did you know there is a 'blog day'?  Bloggers have one day dedicated to getting to know other bloggers from other countries and areas of interest. The designated date is August 31, because when written 3108, it resembles the word "Blog". -taken from Wikipedia).