Deb Pilgrim's Blog

My aim for this blog is to provide YOU with ideas, strategies, tools and knowledge about how to market and grow your business. These articles provide answers around how you can grow your business - faster and more successfully. Simple, how-to-solutions that can impact both your business and life success, in an easy to read format.

Top Ten Productivity Ideas by Deb Pilgrim

Deb Pilgrim - Thursday, May 10, 2012

1. Shift from Not Valuing to Valuing your Time. 

This is an important change to make and when it happens you will never waste another minute! In a dollar sense - this means you are comfortable charging for your lifetime of knowledge, learning and experience - don't allow clients to take this for granted. You have invested a lot of time and energy and in life, we only get one chance with our time - we cannot go back and use the last 10 seconds!

2. Get the most out of your day.

Every now and then ask yourself: "Am I making the best use of my time?" If not, stop what you are doing , re-access what you are doing, and begin working on a project that will allow you better use of your time. If you are 'bogged down' or don't want to start a project, use the ten minute rule: set a timer for 10mins and start your project.  If after 10mins you still aren't in the flow of this project -stop and move onto another project.  If after 10mins you are in the flow of this project, then keep going!

3. Work with goals in mind.

It’s amazing how differently we work when you have goals to work towards. If you don't know what your goals are, stop now and spend some time working out what they may be. Use them as a road map for your daily 'to-do' list! Examples may be professional (project deadline, sales quotas, product development, etc) and personal (health, fitness, family relationship, financial, etc).

4. Handle every e-mail only once.

Use the '3 D' rule of Do it, Delete it or Delegate it. Use day-based folders to keep your inbox on track. Check your emails twice through out the day, and then either respond if that is needed, delete it or place it in the appriorate day-based folder. If you print a copy then use the '3 D' rule, for this as well!

5. Ask some one who is efficient - What their secret is?

Ask the most efficient person you know what their secret is and how did they develop these habits. Then see if it will work for you.  Remember that productivity is a habit, so be prepared to give this new habit time.

6. Don't allow anyone to take your time from you.

Set up boundaries around your time. If you are constantly interrupted with phone calls - think about

forwarding your phone to voice mail, and then bundling your return calls at a certain time.  If you work by appointments and someone is late for an appointment and hasn't contacted you - give them 15 minutes past the appointed time and then move on. It is up to you as to how you allow other people to use your time!

7. Build family and personal time into your day.

We all need to have the support of our family or friends - so make sure you build them into your daily habits. You don't want to get to the end of your working life and realise that you missed out on the closeness and development of your family.

8. Your health is important - isn't it!

Maintain your health and fitness because this is what will help you through in the long run. There are three things that I feel are valuable to us all - they are time [which we are talking about]; knowledge and energy. Take care of your energy and its levels. At the end of the day being overworked and stressed is only going to hamper your health. So take extra care of this - go for a walk, have a massage, spend time with your family, stop, breathe and smell the roses.

9. Dry clean the clutter from your office and home.

Take some time to remove the clutter from your life. The more you simplifier your office or life the more time you will have. Clutter zaps your energy and allows you to waste time on non-valuable tasks. So plug the holes today.

10. Work in your peak performance times.

Schedule demanding tasks to the part of the day that you work best, where your energy levels are at their highest. It maybe first thing in the morning or early afternoon - work out when it is and then see yourself moving ahead.

What are your favourite strategies for being productive?  Feel free to share them with us here and over on our facebook page.

How Your Vision Statement Can Be Your Best Decision Making Tool by Deb Pilgrim

Deb Pilgrim - Thursday, March 01, 2012

Leading a small business, doesn't mean you can't have a BIG vision.  In fact - you want to extend yourself and have a huge vision.  Don't fall into the mistake of thinking that vision statements are for big businesses only, it's not.

 

It’s  for YOU – the small business.

The reason you want to take time to develop your vision is because it provides you with your end picture. It describes what you’re wanting to build at that higher level.   Let’s not make this hard, because it doesn’t have to be.  In fact once you’ve developed your vision, you want it to be no longer than a one to three sentence statement.

A simple way to begin is to ask yourself:

At the highest level, what do I want to achieve…

Be honest, what do you really want to achieve?  Is it market dominance, or is it to be the best at what you do.  There is no right or wrong here.  It’s about you, your business values and where you want to end up. 

To help you think about this, let’s have a look at some brands that you may already know:

Virgin Atlantic: “Our vision is to contribute to creating happy and fulfilling lives which are also sustainable.”

Amazon: "Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."

Zappos:  “One day, 30% of all retail transactions in the US will be online.  People will buy from the company with the best service and the best selection - Zappos.com will be that online store.”

DebPilgrim J: “To help you start, grow and lead your business, so that you have the freedom to live the life you desire.”

Make it BIG.  Make it something that others want to ask questions about it, want you to explain it further.  And don’t feel you have to put ‘corporate’ words in YOUR statement – be proud of your vision.

Once you are clear on your vision, the other parts of your business will fall into place.  From here you can develop your mission – that is why your company exists, what you do well every day?  Your mission will describe the ‘how to’, ie., your level of service, how you will deliver your products, all those things that bring your vision alive.

You vision is important because:

  1.  It can become your decision making tool.  You want to ask yourself when developing new products or services, or when asked to collaborate on a project, speaking engagement etc :  “If I do X, will it bring me closer to achieving my vision?”  If the answer is yes – perfect!  If the answer is no, then you know what to do!
  2. It helps you clarify your goals and objectives.  If you have trouble developing goals, once you’ve got your vision it becomes so much easier.  Your goals will lead to the achievement of your vision.
  3. It keeps you focused.  By looking at your vision each day – you will know exactly what you need to focus on.  When the ebbs and flow of business occur, you will be a stronger position to keep moving forward and not be distracted by those bright shining objects, because you are very clear on what you are achieving.

Your Success Assignment:

Block out some time over the next week, take out some post it notes, and ask yourself:

  • At the highest level, what do I want to create…

Go bold!

For more accountability and support, why not join the conversation our blog or our facebook page, and share with us your Vision.

January in Review by Deb Pilgrim

Deb Pilgrim - Monday, January 30, 2012

As January comes to a close, this doesn't mean that your 2012 goals and objectives have too! I'm here to encourage and support you to achieve your best business this year. Whether you are just starting out, growing your revenue or ready to move from managing to leading your business, you will find something here that will support you.

 

In fact, you can help too!  Share your strategies for achieving your 2012 goals and objectives with us here.  The first five to share their goals and strategies will get a shout out from me in our Business Booster Newsletter.

 

If you are looking for strong accountability to reach your 2012 goals, then why not sign up for our Business Booster Newsletter or come over to our Facebook Page!

Here's to 2012!
Deb

Three Steps for Success Planning

Deb Pilgrim - Thursday, January 19, 2012

Are you great at knowing what you want to achieve, but not so good at actually pulling your goals out of your head and writing them down? You sorta know what you want to do, but aren't quite sure how to do it. 

 

Well I want to share with you a simple process that will make this a little easier for you.

First thing is to get clear on what your objectives are for 2012.  Then begin by making a list of the objectives you want to achieve this year.  Be specific and include time-frames for each one. So an example may be:

 

I want to increase my list size by 10,000 and before September 2012.

 

From here, the second thing you want to do, is ask yourself: 

 

a) What are my strategies for achieving these objectives? 

b) What type of programs/services will I be selling to reach my objectives?

Take time to list all of the different strategies you can take to achieve your objectives.  The clearer you are here, the easier the next step will be.  So an example may be:

 

To develop a value add free offer that will capture peoples names and contact addresses.

 

To produce high quality content to use in promotional activities

 

And the final step is to break your strategies down into actionable steps, that you can track.

 

Your Success Assignment:

 

Now you know what the steps are to pulling together your Objectives for 2012.  It's up to you to take the time now and write our your objectives (if you haven't done so already).  Make them real for you, and make sure that you feel excited about what you want to achieve. If you don't then you've got the wrong objectives, and I would encourage you to go back through and look at what the best ones are for YOU!

 

For more accountability, why not join the conversation here or our facebook page, and share with us your 2012 Objectives.

Know the direction of your business...

Deb Pilgrim - Thursday, July 07, 2011

“Ninety days goes very fast!” is the comment Christian posted on his facebook wall yesterday.  You see we’ve just finished our 90-day Get More Clients coaching group, and boy ninety days does go by quickly...


Being able to work closely with business owners who are focused on making a difference to their businesses over this ninety days is such an honour. 


They all committed in their own way to the process of learning and implementing the materials and concepts that were presented. And as a group, they were there supporting each other through the ninety days.


When I begin working with my clients, although they may be in a variety of industries, they always seem to be confronting the same challenges.  They’re looking at ways to grow their business, improve sales and still have a life, it’s just that they may explain it in different terms to the person sitting next to them.


As we began our ninety day journey, foundations needed to be either built or strengthened for growth and clarity to occur.  It was time to step back and really work on their businesses, rather than getting caught up in the day to day stresses of running their business.


This is one of the main reasons I like working with my clients over a period of time, rather than coming in and doing a one-off session with them.  Given time, they are able to step away from the day-to-day stresses, even for an hour a week, and focus on their own development.  This really is time well spent...


One of the first areas we focused on was really getting clear on who their ideal clients were.  Digging into developing the psychographic profile and understanding what keeps their clients awake at night. Being able to read the minds of your clients is what makes the difference between a good business and a great business.


Once they understood who these people were, they were then able to work through the key benefits and results they achieve with their clients, and consolidate their offers as well as develop their core marketing message.


We spent time looking at all of the different types of marketing activities available, what needed to be included in their marketing plans to further build their client base, and the level of trust within this community.


Nearer the end of the program, and to really consolidate the transfer of learning, each participant ‘presented’ their business to the group.  They incorporated what they had learnt, and posed questions to the group for further brainstorming and masterminding.


The key messages that I know the group are walking away with is that building relationships, engaging and adding value to their clients is what is important in building their thriving business.  That the direction they are going is right for them and their business, and that they believe in the possibilities of not only themselves, but also their business.


So as we enter the second half of 2011, I will be excited to see what they create and achieve for their businesses over the next six months...


Ps. Our next 90 Days Get More Clients coaching program, begins Monday 8th August...

http://www.debpilgrim.com/moreclients.htm  

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Deb Pilgrim is the trusted authority for Woman in Small Business.  When you work with Deb, you get the results you always knew you could!  To find out more about how you can work with Deb visit her website, and whilst you are there download her latest Ebook that will show you how to be one of the Top 5% of Entrepreneurs who succeed.



Tracking Your Goals

Deb Pilgrim - Thursday, June 02, 2011


We’ve hit June, six months into 2011, and am wondering how you are going?  It’s been a big six months for some of you, whilst others are struggling to meet the targets set at the start of the year. 


Stepping back and taking time to assess where you currently are, is such an important business strategy for keeping you on track. 


So take a moment to block out some time in your diary to re-evaluate your original targets for 2011.  Maybe you’ve set them too high – made them too unattainable?  Or maybe you haven’t stretched yourself enough and need to push your targets a little further out?


This week, I’ve encouraged all my one on one VIP Mentor clients to block out time in their diary, and reassess what has been happening for them so far this year.  And I would like to share with you the five questions that my clients are currently working through, and make a request that you block out some time this week in your diary to work through them as well.


Don’t rush through your answers, take the time to answer them. Be really honest with yourself around where you are currently, and what changes you need to make.
 
1: What have been my major achievements in the first half  of 2011?

2: What have been my biggest setbacks in the first half of 2011?

3: Have I limited myself in the last six months? If so, how did I limit myself? And what do I need to do to remove these limiting beliefs for the second half of 2011?

4: What do I need to learn from my answers to the above questions?

5: How can I use this information to make the second half of 2011 ROCK? (and yes, I did write ‘ROCK’)


Now, looking over your answers what have you noticed? What do you need to change and do less of? What is working well and you need to keep doing? 


As always, my aim is to be here and support you, so feel free to share with me your answers to these questions.





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