It's about what you do every day, that will be the difference between business success and business failure.  Be passionate and persistant each day.

In this week's Monday's Messenger, I talk with you about the importance of showing up each day and being persistant.

Click here to listen to today's Monday Messenger.

Feel free to leave your thoughts and comments below.

Yours in success

Deb

As January comes to a close, this doesn't mean that your 2012 goals and objectives have too! I'm here to encourage and support you to achieve your best business this year. Whether you are just starting out, growing your revenue or ready to move from managing to leading your business, you will find something here that will support you.

In fact, you can help too!  Share your strategies for achieving your 2012 goals and objectives with us here.  The first five to share their goals and strategies will get a shout out from me in our Business Booster Newsletter.

If you are looking for strong accountability to reach your 2012 goals, then why not sign up for our Business Booster Newsletter or come over to our Facebook Page!

Here's to 2012!
Deb

Are you great at knowing what you want to achieve, but not so good at actually pulling your goals out of your head and writing them down? You sorta know what you want to do, but aren't quite sure how to do it. 

Well I want to share with you a simple process that will make this a little easier for you.

First thing is to get clear on what your objectives are for 2012.  Then begin by making a list of the objectives you want to achieve this year.  Be specific and include time-frames for each one. So an example may be:

I want to increase my list size by 10,000 and before September 2012.

From here, the second thing you want to do, is ask yourself: 

a) What are my strategies for achieving these objectives? 

b) What type of programs/services will I be selling to reach my objectives?

Take time to list all of the different strategies you can take to achieve your objectives.  The clearer you are here, the easier the next step will be.  So an example may be:

To develop a value add free offer that will capture peoples names and contact addresses.

To produce high quality content to use in promotional activities

And the final step is to break your strategies down into actionable steps, that you can track.

Your Success Assignment:

Now you know what the steps are to pulling together your Objectives for 2012.  It's up to you to take the time now and write our your objectives (if you haven't done so already).  Make them real for you, and make sure that you feel excited about what you want to achieve. If you don't then you've got the wrong objectives, and I would encourage you to go back through and look at what the best ones are for YOU!

For more accountability, why not join the conversation here or our facebook page, and share with us your 2012 Objectives.

When I sent this interview out in my VIP newsletter, I titled it "She had me at HELLO" - and when I first spoke with Melanie Summer, she did!  I knew that our interview was going to be fun and real, that there would be no pretense.  I knew that Melanie would reveal to us warts and all, what she did to turn her business from a $250,000 debt into the multi-million dollars business it is today.

Here's the interview:  Melanie Summer

If you want to know a little more about Melanie, here you go:

Melanie Summer is an award-winning business owner who oversees a multi-million dollar glamour photography company with 23 staff.  Her success hasn't come easily - she has battled bankruptcy, stress, language barriers, confidence and self-esteem issues, all while being a single mother with little or no support.  Like many small business owners, Melanie realised early on that passion and hard work are wasted without clarity of vision and that being a victim of circumstances is a mindset, not an excuse.  Rather than give up she chose to transform her life and her business by taking on a coach, immersing herself into every self-help seminar she could lay her hands on, re-training as a hypnotheraphist/public speaker and creating a focused, clear roadmap for business success.  Within three years she turned a $250,00 debt into a multi-million dollar assess and was recently awarded the Telstra National MYOB Small Business Award for her remarkable achievements.  Melanie lives and works on the Sunshine Coast with her daughter, Dana. 

Feel free to leave your comments below.

“Ninety days goes very fast!” is the comment Christian posted on his facebook wall yesterday.  You see we’ve just finished our 90-day Get More Clients coaching group, and boy ninety days does go by quickly...

There’s no beating around the bush here today, as I want to share three things you really will want to STOP doing, so that your business can move to the next level.

1. STOP doing everything yourself, and being a lone ranger.
2. STOP doing the things that don’t generate you an income.
3. STOP thinking that because you are brilliant at what you do, your business will be successful!

All too often we hear from business owners, whose lives and businesses are coming apart at the seams, because they don’t use the concepts mentioned above.  I know that this may seem to be a chicken and egg situation, i.e. you can’t bring in another person to take away some of your non-essential work, because you need to make more money to be able to do this and vice versa. 

But let’s take a positive approach.  Rather than focus on the areas that you need to STOP doing, why don’t we have a look at what you can START doing.

Secret #1. Surround yourself with successful, positive, honest, can-do individuals.

As Mark Twain said:

“Keep away from people who try to belittle your ambitions. Small people always do that. The really great make you feel that you too can become great.”

Now let’s be honest here, this is NOT a new concept and every successful person I have spoken with or read about always speaks about the individuals who have had a positive impact on their businesses and lives.  Whether it’s family, friends, colleagues or mentors, being surrounded by happy, positive people has a lot going for it! 

As entrepreneurs our days can be pretty solitary, heads are down creating products, delivering services and results, and you are working in your business rather than on it.  Not having the chance to brainstorm ideas with other people, or having someone to work through a particular issue or challenge, can be soul destroying at times.  This is where a community is so important, not only for your sanity, but also for your growth and development.

The use of collective wisdom is so important, and it works!  During our group ‘Get More Clients’ call, I opened the call up for clients to ask the group any questions they have about their business.  What I loved about this process, after one particular client spoke about a challenge she was facing, was the range of possible solutions that came forward from those on the call.  As we wrapped up this part of the call, this client was thrilled as she now had a number of different strategies she could look at putting in place that she hadn’t thought of before.  It was great to hear the excitement in her voice.

Who is in your community?  Do you have a group of individuals you meet with regularly for support and encouragement, or do you work with a mentor?  You all know that I am passionate about having mentors as part of your business building strategy, and for me personally, the impact that my mentors have in my business is immeasurable in terms of growth and development.  Next week I’m heading off next week to spend a day with my mentor and mastermind group in Chicago, and can’t wait to spend this time strategising and planning the next stages of my business.  This type of investment, is invaluable to the growth of my business, and will flow on to my clients.  I can’t wait to share with you the gems I learn.  

Secret #2. Identify the profit making areas of your business and focus on these.

Often we spend more time working in our business rather than on it. With this step, it is time for you to step back and look at your business as a whole. This is most important when you find yourself stuck at a certain level of revenue and things don’t seem to being moving forward.

Be honest with yourself, have you become the speed bump in your business? When this happens it is time to start thinking, “Am I the person that really needs to XYZ?” [xyz being the many things you spend your time on each day that aren’t making profit].

For example, working recently with one of my 1:1 mentor clients, we spent the day  going through her business; pulling it apart and re-grouping all of her ideas and products. As we were putting together her new plan, she suddenly felt overwhelmed by all the potential projects and products she could develop. It wasn’t until I asked: “Who on your team can you delegate some of the non-profit making activities too?” that she got her ‘ahh’ moment.  She realised that by stepping aside, letting go of the need to control everything, and delegating some activities, she could focus on her passion and really move her business to the next level.

3. Remember, You are in the business of MARKETING!

Controversial I know, but if there is one thing that will make a difference to your bottom line it is when you realise that your business is that of MARKETING! I have worked with some amazingly talented, educated, and brilliant people over the years, who have fabulous reputations yet only mediocre businesses. I have worked with and  watched other individuals who are good in everything they do and their businesses keep growing. What stands out is those in the second group GET that they are in the business of marketing, and they know that by focusing on their message and marketing to their target audience, they will achieve their sales. However, the first group often get stuck with working in their businesses that they don’t appreciate the importance of MARKETING until it is too late.

So what group are you in?  Take a moment to share with us your thoughts...