Deb Pilgrim's Blog

My aim for this blog is to provide YOU with ideas, strategies, tools and knowledge about how to market and grow your business. These articles provide answers around how you can grow your business - faster and more successfully. Simple, how-to-solutions that can impact both your business and life success, in an easy to read format.

SMART Goal Setting

Deb Pilgrim - Thursday, March 11, 2010

Setting clear and specific goals completes effective planning. SMART is an acronym for Specific, Measurable, Attractive, Realistic and Time phased.

S: SPECIFIC & STRETCHING
A goal needs to be specific. Unclear goals lead to vague attempts to
achieve them. Specific, stretching goals extend you and in most cases lead to higher achievement.

M: MEASURABLE
You need to be able to evaluate your progress. Determining how to measure your goals can be difficult but try to keep it as simple as possible.

A: ATTRACTIVE
If you don't want it, you're unlikely to put in a sustained effort. Your goals need your buy in, so be clear on your cause behind the goal.

R: REALISTIC
You must be capable of achieving the goal, is it manageable in the time frame and with the current resources you have at your disposal?

T: TIME-FRAMED
You need to have an appropriate time frame in mind. If you are not able to assign a clear deadline within your goal, you may need to make your goal more specific. You need to have benchmarks along the way to help keep you on track.

Some Useful Tips:
To ensure that your goals are "SMART", ask yourself the following questions and make sure that the measures and timeframes are precise in the way you have written your goals.

  • What specifically will you be doing differently?
    How will you know if you are achieving this?
    What will it look like, what will you see/hear?
    How will you measure/evaluate your goal?
    What's the expected timeframe for this?
    How realistic is this?
    How attractive is this to you and how committed are you?



    As always I would love to hear your comments and thoughts around the articles. Place your comments below around how you set your goals.

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