Being able to work closely with business owners who are focused on making a difference to their businesses over this ninety days is such an honour. 

They all committed in their own way to the process of learning and implementing the materials and concepts that were presented. And as a group, they were there supporting each other through the ninety days.

When I begin working with my clients, although they may be in a variety of industries, they always seem to be confronting the same challenges.  They’re looking at ways to grow their business, improve sales and still have a life, it’s just that they may explain it in different terms to the person sitting next to them.

As we began our ninety day journey, foundations needed to be either built or strengthened for growth and clarity to occur.  It was time to step back and really work on their businesses, rather than getting caught up in the day to day stresses of running their business.

This is one of the main reasons I like working with my clients over a period of time, rather than coming in and doing a one-off session with them.  Given time, they are able to step away from the day-to-day stresses, even for an hour a week, and focus on their own development.  This really is time well spent...

One of the first areas we focused on was really getting clear on who their ideal clients were.  Digging into developing the psychographic profile and understanding what keeps their clients awake at night. Being able to read the minds of your clients is what makes the difference between a good business and a great business.

Once they understood who these people were, they were then able to work through the key benefits and results they achieve with their clients, and consolidate their offers as well as develop their core marketing message.

We spent time looking at all of the different types of marketing activities available, what needed to be included in their marketing plans to further build their client base, and the level of trust within this community.

Nearer the end of the program, and to really consolidate the transfer of learning, each participant ‘presented’ their business to the group.  They incorporated what they had learnt, and posed questions to the group for further brainstorming and masterminding.

The key messages that I know the group are walking away with is that building relationships, engaging and adding value to their clients is what is important in building their thriving business.  That the direction they are going is right for them and their business, and that they believe in the possibilities of not only themselves, but also their business.

So as we enter the second half of 2011, I will be excited to see what they create and achieve for their businesses over the next six months...

Ps. Our next 90 Days Get More Clients coaching program, begins Monday 8th August...