Deb Pilgrim's Blog

My aim for this blog is to provide YOU with ideas, strategies, tools and knowledge about how to market and grow your business. These articles provide answers around how you can grow your business - faster and more successfully. Simple, how-to-solutions that can impact both your business and life success, in an easy to read format.

It's time to step out from behind the computer

Deb Pilgrim - Thursday, March 11, 2010

 

Want to know the fastest way to build your business? Get out from behind your computer and meet people! I am surprised at how many business owners will stay in their office trying to build their business, rather than getting out and building strong one-on-one relationships.  Taking the time to meet with people face-to-face will have the greatest impact in attracting more clients and building your business.  Here are my tips for getting out there:

 

1)  Use the 80/20 rule.  If you don't have a full practise/business then you need to be spending 80% of your time on business development. By this I mean networking, speaking and meeting people. Do the things that allow you to build relationships, meet potential clients and get your name out there.  This is especially important in the growth phase of your business.

 

2)  Go to events.  Whether you like them or not, networking events are an important aspect to growing your business.  You never know who you might meet at one of these events that may need your services, or know some who does. 

 

3)  When out and about, be clear on the benefits & solutions you provide potential clients.  Don't waffle when asked, "What do you do?" Know what you are going to say and be clear and concise with your message.

 

4)  Follow up!  You're wasting your time if you are out meeting people and not following up.  A follow up can be as simple as sending a "Nice to meet you." email.  You can touch on something from your conversation, send them one of your free products, or ask them how you can support them.

 

At the end of the day, have fun with getting out from behind your computer and be open to meeting lots of different individuals.

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