Yesterday I received an email from a client asking me to review and comment on some marketing material she had been working on.  I replied to her saying it looked good, except I couldn't see anything about the benefits & results her clients receive when working with her.  She replied, "I knew you would ask this!"  Today in a mentoring session with another client, I was about to ask her a question about what she saw as her benefits and results but before I could finish, she cut me off and said "I know what you are going to ask."

Clients who have been working with me for a while know that I always want to know about the benefits their clients receive when working with them.  The reason this is important is that your prospective clients aren't really interested in the process of how you do things.  For them to buy from you they want to know what benefits they will get.

So to help you identify your benefits and know your results, take the time to answer the following questions:

1.  At the end of the day, what do you really do for your clients?  What do they walk away with at the end of your time together?

2.  Write a list of all the actual results and benefits your clients get from working with you.

3.  Ask yourself, I assist my clients to....................

The reason it is important to spend time working on these questions is that it allows you to become clear on what you deliver for your clients rather than how you deliver your service.  When you are clear on what you deliver, two things happen (a)  your marketing message is easier to deliver and (b) you will attract more clients, as they know straight away what the benefits are in working with you.

If you really want to work out how you can attract more clients by focusing on your benefits and results, then why not register for one of my upcoming "Boost Your Business" Intensive ! Tweet