I’ve been doing more running over the past few months and have inflamed an old back injury. So when it really starts to hinder me, off I go to my fabulous physiotherapist and she works her magic. During the course of our conversation, (well actually it was more like her reading me the riot act about over-running!), I mentioned to her that I need to go back to my lpilates studio to work on my core strength. I was surprised when she told me that they actually had an alliance with a pilates studio only a few streets away.

Now I’ve been visiting these guys for the past few years, so was surprised to hear that they had this alliance. It’s a great idea and I think a perfect compliment for their physiotherapy business. What I found interesting was that as a client of their business, I haven’t yet heard about this additional service they were providing.

It made me wonder how many other businesses have great products and services out there, and are losing thousands of dollars because their clients don’t know about them.

Do you have a product now that isn’t being used to its full capacity? Do you have a service that your clients don’t really know about? If so, ask yourself the following questions, so that your products and services aren’t losing you money:

1) What are you currently doing to make people aware of your service/product?

2) Have you developed a strategy to support the launch and implementation of the product?

3) Does your marketing campaign include all multi-channels of marketing or just the ones you are comfortable using?

4) Are you speaking the language of your clients and potential clients, so that they see and hear about the benefits your new products will provide them?

5) Are you telling them specifically what solutions this product will fix for them?

If you are not getting the return you thought your new product/service would provide, then one of the best investments you can give yourself right now is to work through the questions above. Identify what you need to do differently to put your product/service out there in the eyes of the public. Not promoting your services effectively and efficiently is bad for your business. Your clients want to know about all your products and services, as they have emotionally and financially invested in you thus far. Why would you want them to go somewhere else, when you may be able to solve their current challenge? Tweet