I have been speaking lately at a number of small business events and one question that I regularly field is people wanting to know how they can attract more clients, and do it quickly.
 

This is a trickly one really, as there are a number of steps that I take my clients through in my Fast Track Program to attract more clients, but they need to do the work for this to be successful.  There is no quick fix!

However, to help you on your way, I thought I would share with you part of a tele-seminar series I have been listening to by Elizabeth Genco Purvis.  In this she speaks about her “Rule of 3” system.

The Rule of 3 goes like this:  Choose 3 ways to get the word out about what you do.  And then do them consistently.  Now those of you, who have been listening to me for a while, will know that my success formula is:  Make a Decision + Stay Focused + Be Persistent and Success will come.  So seeing the word 'consistent' in her writing really struck a cord for me.

So as you decide on what three strategies you choose, you might like to consider Elizabeth’s recommendations:

1. Strategies that position you as an expert.  Writing and speaking are two great tools for positioning.
2. Strategies that allow you to repurpose – i.e. use over and over again! Writing is great for this, especially if you’re an author already.  Recorded classes and teleseminars are also useful this way.  You can create articles from your audio, and vice versa.
3. Make one of your strategies a newsletter.

So remember, it will be much easier to focus on three strategies or methods than running around trying to do everything.  And remember the 80/20 rule:  80% of your results come from 20% of your efforts.

Feel free to leave your comments and ideas as to what your strategies may be - here.