Small business owners need to take back control & stay focused
Sydney, New South Wales – April, 2013 – In today’s plugged-in world, small business owners have fallen for a myth that multi-tasking and always being available is the way to build their business. When in fact the more they multi-task, the less control they have over their business success. Deb Pilgrim, CEO & Founder of DebPilgrim.com says that research is showing us that multi-tasking or jumping from one activity to another is in fact making us dumber and less likely to achieve our goals, and therefore our business success.
Research Scientists at Stanford University have found that people who multitask are far less effective than those who concentrate on one thing at a time. Whilst another study conducted at the University of London found that constant emailing and text-messaging reduces mental capability by an average of ten points on an IQ test. It was five points for women, and fifteen points for men. This effect is similar to missing a night’s sleep. For men, it’s around three times more than the effect of smoking cannabis. (Wilson, 2005)
A recent Harvard Business Review articles says that multitasking leads to as much as a 40% drop in productivity and increased stress (Bergman, 2010).
It’s time for small business owners to regain control of their business and their lives, by focusing on less rather than more.
“Multi-tasking is bad for small business” says Pilgrim. “It’s time for all business owners to stop switching, and focus on what’s most important to their business success, which is growing their client base, making sales and increasing their market share. If they’re focusing on anything else, they’ll wasting their time and money.”
Small business owners need to take back control of their ability to focus on what’s most important to their business success. Pilgrim works with small business owners to develop and implement a specific action plan that show them by focusing on three (3) key goals, greater success will occur within their business. It’s for this reason that Pilgrim has developed a half day workshop Succeeding in 2013: Is Your Ladder Up Against The Right Wall. In this workshop, SME’s will pair back their focus to three key goals and develop a road map that will keep them on-task to achieving their 2013 goals without having the need to multi-task at every moment.
More information about Pilgrim's ‘Succeeding In 2013’ workshop can be reviewed at www.debpilgrimworkshop.eventbrite.com.au
About Deb Pilgrim:
Deb Pilgrim is a leading business owner who is passionate about mentoring women in business. Through her unique business coaching strategies, Pilgrim has help top level executives and entrepreneurs from around the world work smarter instead of harder to maximise their success. She works with clients to target core customers and also reviews the most effective marketing strategies to increase lead generation and sales.
CEO & Founder
Mob: 0419 246 850